ok, so here's the idea: yeah, it might be a little bold, but there are countless souls on the verge of life and death, so this is serious: there are hundreds of blank billboards sprinkled throughout our beautiful country. there are millions of hurting and hopeless people in our beautiful country. what if we use those blank billboards as a conversation starter, showing love.. letting folks know they are not alone.. displaying various slogans and\or sayings that can, in some simple way bring some positivity to our over-stimulated world. anytime you hear or see 86thatshit we want it to be recognized as a culture of people who want to bring folks up, shut the negativity out and shower the countryside with hope. there's no time like now to start making a difference! if this is something you feel compelled to contribute to or you have ideas let us know!